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Place Branding
We help communities express their unique identity through logos, signs, stories, and tools that reflect local culture.
Positioning · Visual identity · Brand guides · Campaign tools
Place planning & branding
Move your place forward.
We help downtowns, towns, cities, and regions create practical plans and identities that reflect the people who live there.
Your place.
Our life’s work.
Since 2002
Focused on communities and downtowns
40+ states
Working with communities across the country
800+
Communities served
One small team
Planning, branding, wayfinding, and strategy
What guides us
Our mission.
Arnett Muldrow is passionately committed to empowering communities to uncover and articulate their distinctive sense of place.
We firmly believe that every town, city, and region possesses a compelling story waiting to be told, deeply rooted in its rich history, vibrant people, and ambitious aspirations.
Our mission is to collaborate closely with communities to help them define their unique identity, attract meaningful investment, and cultivate a strong sense of local pride through innovative and practical solutions that resonate with their vision for the future.
Why Arnett Muldrow
Branding born from planning.
Every place is different. We begin by learning its history, talking with local people, and understanding what the community needs.
Our planners and designers work together from the first visit through the final brand guide, action plan, or sign package. The result is work a community can actually use.
The result should feel unmistakably like your place. It should never look as if it could belong anywhere else.
What we do
We bring planning and design together from start to finish.
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Community Planning
We create practical plans for downtowns, neighborhoods, and communities with the people who know them best.
Downtown plans · Market insight · Public engagement · Action strategies
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Wayfinding Systems
We design clear wayfinding signs that help residents and visitors find their way and explore the community.
Sign families · Location plans · Design standards · Bid-ready details
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Economic Development
We study local assets and the market, then create realistic strategies for growth and investment.
Market analysis · Investment strategy · Business support · Implementation plans
Selected work
Places with stories to tell.
A few examples of how community identity can come to life in streets, gathering places, signs, and civic spaces.
Place branding
Statesville
North Carolina
Branding & wayfinding
Norton
Virginia
Community identity
Clemson
South Carolina
Place branding
Belize City
Belize
Our approach
Listen closely. Make it useful.
We start by listening. We visit the community, talk with residents and local leaders, study the market, and turn what we learn into a practical plan.
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Discover
Review previous work, walk the community, study the market, and understand what needs to be done.
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Listen
Create room for residents, leaders, businesses, and partners to share what matters.
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Shape
Find the patterns, test ideas, and turn what we learn into a clear plan or identity.
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Equip
Provide the plans, files, and guidance the community needs to move forward.
The difference
One team, from first question to final sign.
Our planners and designers work side by side. Planning gives the design a strong foundation, and good design helps people understand and support the plan. Together, they help communities move from ideas to action.
Meet the team
A small team with a wealth of experience.
The people you meet are the people doing the work. Our team brings experience in planning, branding, design, and wayfinding to every project.
Tripp Muldrow, FAICP
Partner, Planner
Aaron Arnett
Partner, Planner
Ben Muldrow, AICP
Partner, Brand Strategist
Shawn Terpack
Art Director & Wayfinding
Carla Jaynes
City Planner
Senan Mackeogh
Planner
Good questions
Before we get to work.
Is community branding more than a logo?
Yes. A strong community brand begins with research, listening, and a clear understanding of the place. The logo is one part of a broader system that may include messaging, campaigns, signs, templates, and a plan for using them.
How do you involve the community?
Every project is different. We may use surveys, site visits, stakeholder meetings, focus groups, steering committee sessions, and public workshops to hear from the people who know the community best.
Do you only work with small towns?
No. We work with small and mid-sized towns, downtown organizations, cities, counties, regions, and other community partners.
What does a completed project include?
It depends on the project. Final materials may include a strategic plan, visual identity, messaging, style guide, sign standards, ready-to-use files, priorities, and a public presentation.
Contact us
Let’s connect.
Tell us a little about your community, organization, or project. The right member of our team will get back to you soon.
Serving communities nationwide
Greenville, South Carolina · Milford, Delaware