Last week, Ben was in West Allis, Wisconsin conducting a Branding Technical Visit for the Wisconsin Main Street program, now housed in WEDC. The three visit was very good, meeting with the organizations four committees on Tuesday, touring the Businesses on Wednesday, and presenting the Brand Recommendations, Deliverables,...

Water defines us. No matter how you arrive in downtown, it is the connection of water and city that make the first impression: a glimmer of sunlight off a tidal marsh, a shadow cast from an antique steeple, a rocking chair on a porch, a boat gliding by. While water and history create downtown’s first impression, the second...

The East End branding and marketing strategy began with designing a graphic identity to position the East End as a special and unique place. e project included the creation of a logo, graphic style and theme, and brand statement, all of which were applied to a seamless marketing strategy for the East End District. The goal was...

Arnett Muldrow led a team of four firms that completed a downtown master plan update for Laramie, Wyoming. The plan included a detailed look at the development opportunities in downtown including the expansion of the district northward and better connections along Ivinson and University Street between the University of Wyoming...

Ben Muldrow served on a Resource Team from the National Trust for Historic Preservation to evaluate the Main Street program in St. Johns. As part of a 6 member team, Ben focused on community branding and helping the downtown to enhance its marketing efforts through a shared brand. The week was an amazing one, meeting some of...