Last week, Ben was in West Allis, Wisconsin conducting a Branding Technical Visit for the Wisconsin Main Street program, now housed in WEDC. The three visit was very good, meeting with the organization’s four committees on Tuesday, touring the Businesses on Wednesday, and presenting the Brand Recommendations, Deliverables, Styleguide, and new website on Thursday. Downtown-Clean-Stack-Rev-Purple

West Allis is a community due west of downtown Milwaukee and is the home of the Wisconsin State Fair. This community shares a similar challenge to so many communities around the US, as its residents have seen the out migration of retail from their historic core, and are now trying to bring that life back to the heart of the community.

DWA Inc has already begun to roll out some of the recommendations, and we wish them much success as they continue to help this great district!