C-Street- Downtown Springfield’s Creative Edge

In late January 2014, Ben Muldrow & Tee Coker traveled to Springfield, Missouri, and worked with their CID, Commercial Club, and UDA to help craft a brand for the up and coming C-Street District. Commercial Street is home to new business, dance studios, bakeries, lofts, professional offices, and international cuisine. It is a district that has fought a negative perception, but is coming back with a real flavor of creativity and out and out coolness.